Bird Rock Frequently asked questions

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What is the Bird Rock community’s full name?

Bird Rock City by the Sea.

When was Bird Rock by the Sea (Bird Rock) first created as a community?

The Bird Rock City by the Sea community in La Jolla was founded in 1906 when the area was subdivided by developer Michael Francis Hall who gave the community its name. It is a La Jolla neighborhood within the City of San Diego that is adjacent to the Pacific Ocean, at the southern end of La Jolla, and just north of Pacific Beach. 

What are the boundaries of Bird Rock?

For the Bird Rock MAD Map description, Bird Rock is bounded by La Canada to the north; Folsom Drive, Bellevue Avenue, Linda Rosa Avenue, and La Jolla Mesa (5410 to 5372 La Jolla Mesa) to the west; the alley north of Van Nuys to the intersection of the alley east of Park La Jolla Apartments to the south; the alley east of Park La Jolla Apartments to the east; Turquoise Street westward from the alley east of the Park La Jolla Apartments to La Jolla Blvd; La Jolla Blvd southward to the Sapphire St. intersection; Wrelton Drive and Chelsea St to the south; and the Pacific Ocean to the west.

Where does the name come from?

The name was bestowed by the developer Michael Francis Hall when he subdivided the property. In all likelihood the name comes from the rock formation which rises up from the intertidal zone directly west of the foot of Bird Rock Avenue. Birds, including California brown pelicans, have used and continue to use the rock formation as a perching place. The offshore rock was sometimes described as having the shape of a bird. The rock formation is slowly eroding away and was much more prominent in the past. A rain storm on December 21, 2010, knocked out the archway portion over the middle of the rock formation.

How many people live in Bird Rock?

There are 1,476 properties are listed on the Bird Rock MAD assessment list. Most are residential neighborhood properties. There is a commercial district (a micro business district) along the east and west side of La Jolla Blvd which is slightly more than a 3-block section. Depending upon the source, there are about 1400 -1500 households with an estimated 4,800 people living in Bird Rock.

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BIRD ROCK community council (BRCC)

What is the BRCC?

The BRCC, or Bird Rock Community Council, is the “doing business as” name of the Bird Rock Community Development Corporation (BRCDC), a 501(C)(3) tax exempt non profit corporation. The BRCDC dba BRCC was formed to engage in all activities that enhance the growth and improvement of Bird Rock as a vibrant and diverse neighborhood, including any activities that promote business improvement, and to administer the Bird Rock Maintenance Assessment District (M.A.D.).

The purpose of the BRCDC dba BRCC is to promote community involvement and economic well-being, to improve the quality of life in the Bird Rock community, to serve the members and the community, and to manage the Bird Rock Maintenance Assessment District.

When was the BRCC formed?

The Bird Rock Community Council was founded in 1994 and became incorporated in 2000. The Bird Rock neighborhood has been an active community for a number of decades with other community volunteer groups or organizations which preceded the formation of the BRCC.

What does the BRCC do?

The BRCC is a federally and state tax exempt, non profit organization which:

  • administers and manages the Bird Rock Maintenance Assessment District
  • supports local merchants and public benefit projects
  • hosts monthly community meetings
  • publishes the Bird Rock Newsletter
  • maintains the BRCC community web site
  • facilitates member communications
  • supports the Bird Rock Neighborhood Watch Program
  • advocates for the community and for the Bird Rock micro business improvement district
  • hosts annual community events, such as the Halloween Window Painting, special seasonal merchant or community events, the popular August summer event and a December Holiday party, Bird Rock Tour of Homes, and other events throughout the year
  • promotes merchant and business district events
  • supports the Bird Rock Elementary Schoo
  • coordinates beautification projects highlighting the Bird Rock community
  • obtains micro business improvement district grants for projects within the business district
  • organizes local fundraising projects to benefit the local community and elementary school

Why is there an annual fee to become a BRCC member?

The Bird Rock Community Development Corporation (BRCDC) dba Bird Rock Community Council (BRCC) is a non profit 501(C)(3). In order to maintain its tax exempt federal and state non profit status and to function as a corporation, the BRCDC dba BRCC must abide by state and federal laws as well as its Bylaws which require dues-paying members. The membership fee helps pay for California Department of Justice registration and filing fee, Secretary of State Statement of Information registration and filing fee, Federal and CA FTB tax preparation and fees, other required filings and fees, and insurance, as well as expenses for maintaining the BRCC website, postal mailbox, email capabilities, domain name, etc. Membership fees also cover part of the costs to publish the Bird Rock Newsletter.

Why are there different categories of BRCC memberships?

The Bird Rock Community Development Corporation (BRCDC) dba Bird Rock Community Council (BRCC) has membership requirements stated in its bylaws. Regular members include individual Bird Rock residents, Bird Rock property owners, and Bird Rock merchants or business owners. Regular members can vote during the annual Board of Directors elections. Associate members include individuals who are not Bird Rock residents and merchants or businesses which are outside of Bird Rock and the Bird Rock business district. Associate members cannot vote during the annual Board of Directors elections.

How do I become a BRCC member?

To apply for BRCC membership via the online method, go to the Bird Rock Community Council website located at, and click “Join The BRCC” at the bottom of the home page. Fill out an on-line application and pay via PayPal. The application can also be reached at or from the “Member Services” pull down menu (“Join the BRCC”) at the top of the home page located at

To apply for BRCC membership by mail, please complete a membership form found in the Bird Rock Newsletter. Mail or deliver the completed form and a check payable to “BRCC” to:

Bird Rock Community Council
PMB 168
5666 La Jolla Boulevard
La Jolla, CA 92037
When and where are Bird Rock/BRCC community meetings held, and where are the dates and locations posted?

BRCC Community meetings usually are held on the first Tuesday of the month except for the month of January when there is no meeting. The August “meeting” is a special BRCC community event and may take place on a date other than the first Tuesday. The December meeting is the annual BRCC Holiday Party. Meetings are held at public locations such as the Bird Rock Elementary School auditorium or the La Jolla Masonic Lodge or at business district locations.

The dates and locations of the monthly Bird Rock community meetings are posted on the home page of the BRCC web site at and on the calendar page located at

What are other La Jolla community or civic groups and how do they relate to the BRCC?

Other La Jolla civic groups include the following:

The La Jolla Town Council (LJTC) meets at 5 pm on the 2nd Thursday of the month at the La Jolla Recreation Center, 615 Prospect St., La Jolla, CA 92037. The LJTC is a “civic, volunteer organization providing La Jollans with a forum for debate, discussion, action on community concerns, and to advise local, state and federal governments of the community’s position on these issues.” Trustees are elected by dues-paying members. The President of BRCC periodically reports on BRCC activities at LJTC meetings.

The La Jolla Community Planning Association (LJCPA) meets at 6 pm on the 1st Thursday of the month at the La Jolla Recreation Center, 615 Prospect St., La Jolla, CA 92037. The La Jolla Community Planning Association is a community organization recognized by the San Diego City Council which makes recommendations to the City of San Diego on La Jolla land use matters. Trustees are elected (1/3 annually) by LJCPA members.

The Planned District Ordinance committee (PDO) meets at 4 pm on the 2nd Monday of the month in room 1 at the La Jolla Recreation Center, 615 Prospect St., La Jolla, CA 92037. The “PDO reviews development applications within the portions of La Jolla regulated by the La Jolla Planned District Ordinance (PDO). For projects requiring no other discretionary permits (for example, building signs, façade renovations) the recommendations are forwarded to the LJCPA for ratification before submitting to the City of San Diego. For projects requiring discretionary permits (coastal development permits, site development permits, etc.) the recommendations are forwarded to the Development Permit Review Committee (DPR) for their consideration. The Committee’s review is limited to whether or not the application conforms to the PDO.” The committee “is comprised of 11 members: 3 appointed by the LJCPA, 3 appointed by the La Jolla Town Council Association, 3 appointed by the La Jolla Village Merchants Association, and 2 appointed by the Bird Rock Community Council.” Meetings are open to the public.

The La Jolla Traffic and Transportation Committee (T&T) meets at 4 pm on the 3rd Wednesday of the month at 4 pm at the La Jolla Recreation Center. The T&T committee includes 2 representatives from the BRCC. “T&T considers all proposals affecting La Jolla’s streets (striping, stop signs, traffic calming) and parking (curb colors, time limits, valet).” The committee “also hears special events that require traffic control or affect on-street parking. Recommendations are forwarded to the LJCPA for ratification and then sent to the City of San Diego for implementation. The Board is comprised of two appointed members each from the LJCPA, the La Jolla Town Council, the La Jolla Shores Association, La Jolla Village Merchants Association, and the Bird Rock Community Council.”

The Development Permit Review Committee (DPR) meets on the 2nd and 3rd Tuesday of each month at 4 pm at the La Jolla Recreation Center, 615 Prospect Street, Room 1. The “DPR reviews all discretionary permits in La Jolla outside of the La Jolla Shores Planned District. It reviews projects for conformance to the La Jolla Community Plan, makes findings relative to the City of San Diego Land Development Code and submits its recommendation to the La Jolla Community Planning Association for ratification. Recommendations are then forwarded to the City of San Diego Development Services Department. DPR is comprised of five members each appointed by the La Jolla Community Planning Association and the La Jolla Town Council. Meetings are always open to the public.” Prior to April 2009, this committee was known as the Coastal Development Permit Committee (CDP).

The La Jolla Shores Permit Review Committee (PRC) “reviews projects within the La Jolla Shores Planned District. Recommendations are forwarded to the LJCPA for ratification and then sent to the City of San Diego. It is comprised of appointed members from the LJCPA (three) and the La Jolla Shores Association (five). Meetings are always open to the public and are held the 4th Tuesday of each month at 4:00 pm at the La Jolla Recreation Center.”

The La Jolla Shores Planned District Advisory Board “is empowered by the La Jolla Shores Planned District Ordinance which provides for a seven (7) member board appointed by the Mayor of San Diego. Its review is separate and parallel to the community review conducted by the La Jolla Community Planning Association and its subcommittee, the La Jolla Shores Permit Review Committee. Meetings are always open to the public and are held on the 3rd Monday of the month, 9:00 am at the La Jolla Recreation Center, Room 2.”

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Bird Rock Maintenance Assessment District (“MAD”)

What is the Bird Rock MAD?

The Bird Rock MAD is the Bird Rock Maintenance Assessment District which includes areas of public hardscape and landscaping associated with the traffic-calming improvements planned and implemented by the City of San Diego along La Jolla Blvd and nearby residential streets.

When and why was the Bird Rock MAD formed and what is its purpose?

In 2000, the Bird Rock community began discussions about neighborhood traffic calming (vehicular speed reduction), traffic management, parking issues, pedestrian and vehicular safety, neighborhood “walkability,” and lighting. The discussions included ways to implement traffic calming, improve safety for pedestrians crossing La Jolla Blvd (4-5 lanes), enhance parking and beautification in Bird Rock, and help improve the Bird Rock business district.

In 2004, the Bird Rock community and BRCC initiated formation of the Bird Rock Maintenance Assessment District for the purpose of assuming responsibility for maintenance of the public landscaping associated with the City-planned traffic-calming improvements along La Jolla Blvd and nearby residential streets. The plan was for the Bird Rock MAD to become a self-managed MAD as opposed to one managed by the City of San Diego. This effort culminated in March 2005 when more than 30% of the property owners signed a petition agreeing to the formation of the district. In July 2005, property owners formally voted, via a ballot from the San Diego County Registrar of Voters, to approve formation of the MAD, to appoint the non-profit Bird Rock Community Development Corporation (BRCDC) dba Bird Rock Community Council (BRCC) as local managers, and to set the initial maximum assessment at $90 per year per single family property. In August 2005, the San Diego City Council certified the ballots and approved the formation of the Bird Rock MAD.

Where are the boundaries of the Bird Rock MAD map area?

The Boundary Map of the Bird Rock MAD was created in 2005, is documented as Exhibit A of the City of San Diego Assessment Engineer’s Report, and is on file with the City of San Diego. The Bird Rock Maintenance Assessment District is bounded by La Canada to the north; Folsom Drive, Bellevue Avenue, Linda Rosa Avenue, and La Jolla Mesa (from 5410 to 5372 La Jolla Mesa) to the west; the alley north of Van Nuys to the intersection of the alley east of Park La Jolla Apartments to the south; the alley east of Park La Jolla Apartments to the east; Turquoise Street westward from the alley east of the Park La Jolla Apartments to La Jolla Blvd; La Jolla Blvd southward to the Sapphire St. intersection; Wrelton Drive and Chelsea St to the south; and the Pacific Ocean to the west.

What areas within the Bird Rock MAD map area are maintained and managed areas?

The public right-of-way (PROW) areas which include public landscaping and hardscape associated with the traffic-calming improvements implemented by the City of San Diego along La Jolla Blvd and nearby residential streets are managed and maintained by the Bird Rock MAD. Some other service areas and specified improvements, such as guard railings, are also included.

How is the Bird Rock MAD funded?

The Bird Rock MAD budget is funded by annual property owner County of San Diego property tax assessments, gas tax funds from the City, and offsetting payments from the City for services provided by the MAD which should have been provided by the City (General Benefit Offsets).

How many assessment-paying parcels exist in the Bird Rock MAD?

There are about 1,468 assessment-paying property parcels within the 1,546 parcels on the Bird Rock MAD Map Boundary. The 78 properties located north of Camino de la Costa do not pay a MAD assessment as part of their country property tax. The total parcel numbers vary slightly depending upon whether a parcel has been subdivided or combined with another.

What is the annual Bird Rock MAD assessment rate?

The annual residential assessment rate was $90 in Fiscal Year 2006 (FY2006), $50 in FY2007, $75 in FY2008, and $79 in FY2009 when BRCC assumed full maintenance of the MAD. The rate dropped to $25 in FY2010 when the MAD reserve fund maximum balance was reached at the beginning of FY2010. As mandated by state law, the excess funds (reserve fund balance) accumulate in an interest-bearing account and are reserved and protected for the Bird Rock MAD. The Bird Rock MAD is required by the City to maintain a reserve operating balance between 10% and 50% of annual operating expenses and also maintains an emergency reserve.

For FY2011, FY2012, FY2013, and FY2014, the assessment rate was $78 which allowed the appropriate reserve balance to be maintained while budgetary obligations were met. To fund normal increases in MAD costs and expenses, anticipated guard railing improvements, and the required reserve fund balance level, the assessment rate for FY2015 and FY2016 was increased to $90 for residences. The rates for FY2017 and FY2018 were originally set at $90 but were decreased to $84 due to less spending in the prior fiscal year and a healthy reserve fund balance. Due to consumer price index increases, the rate for FY 2019 was approved at $95 for residences, well below the $173.62 maximum amount allowed due to consumer price index (CPI) increases. The condominium rate is proportionally lower and was approved at $66.50, and the rate for a typical commercial property would be $475. The final assessment amounts may be lower depending upon actual expenditures for FY 2018, the anticipated CPI for the upcoming year, and the reserve fund balance.

Why were Bird Rock MAD landscape improvements approved in 2010?

Landscape improvements were necessary to adhere to the original, community approved landscape palette and various MAD-associated environmental, safety, maintenance, irrigation, water conservation, and aesthetic issues while maintaining the goal to improve community traffic calming, safety, beautification, and walkability. Some original, City-planted landscaping did not conform to the landscape palate or exceeded the height or line-of-sight limits or posed problems to bicyclists, motorists, and pedestrians.

MAD landscaping improvements were approved in 2010 and continue to be implemented in phases to enhance traffic calming and safety while adhering to a budget and schedule. Plant availability is also an issue. Plants that created safety problems or succumbed to pests, traffic emissions, or other causes were replaced. These ongoing efforts result in safer conditions, better adherence to line-of-sight height limits, traffic calming, reduction of drive overs, adherence to mandated water restrictions and water conservation, decreased long-term maintenance, increased visual appeal, and conformance to the original community-chosen California coastal/Mediterranean palette. 

How does the City of San Diego monitor the Bird Rock MAD activities?

The Bird Rock MAD is under the oversight of the City of San Diego Park and Recreation Department, Open Spaces and MAD Division. The City reviews the Bird Rock MAD landscaping, irrigation, and related issues as well as traffic calming, safety, and line-of-sight issues during quarterly inspections. The City monitors water savings efforts and compliance with water conservation requirements. The City Open Spaces and MAD Division representative also receives bi-weekly status reports from the Bird Rock MAD contract manager.

The BRCDC dba BRCC handles the daily authorization and payment of Bird Rock MAD expenses, monthly reimbursement requests to the City, monthly documentation of expenses and financial reports, as well as adherence to the budget and purchase order limits.  The BRCDC dba BRCC is independently audited at the end of each fiscal year. The MAD annual, independent account audit is required by the City of San Diego and is submitted to the City following completion of the audit. All independent annual audits to date have determined that the BRCDC MAD accounts are in great condition with proper operating procedures, financial controls, and operating reserves. 

How should I notify the Bird Rock MAD management (BRCC) when I see problems?

If you see any problems due to vandalism, accidents, drive-overs, graffiti, line-of-sight obstructions, or broken sprinklers or irrigation systems in the MAD areas, then please send an email to with as much detail as possible (including the exact location, the time of day, and the date on which problem was noticed, etc.). If it is safe to take a photo, please include that as an attachment.

Are the coastal overlooks part of the Bird Rock MAD managed areas? If not, who is responsible?

No, landscape maintenance of the coastal overlooks is not the responsibility of the Bird Rock MAD. Those areas are the responsibility of the City of San Diego. 

Whom should I contact when I have questions, suggestions, or comments about the Bird Rock MAD?

Questions, comments, or suggestions can be emailed to the email address or mailed/delivered to the BRCC, 5666 La Jolla Blvd, PMB 168, La Jolla, CA 92037.

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Signs and Realtor Signs

I am planning a yard sale, where can I put signs?

Signs can be placed on your own property and on the property of any neighbor who has given you permission. Signs cannot be placed in the public right of way (which includes sidewalks, streets, roundabouts, public landscaping, bike lanes, handicap ramps, etc.). 

Attaching signs to lampposts, traffic signs, utility poles, and utility boxes is also not allowed.

Please consider posting the sale on online forums and social media, such as Craigslist and NextDoor. These forums reach a much larger audience than physical signs, and the signage on your property will let people know that they have found the right place.

I am a realtor trying to sell a house. Where can I place my “Open House” signs?

Open House signs can be placed on the property of the house that is for sale and on the private property of any neighbor who has given explicit permission for posting such a sign on his/her property. If the property has an adjacent easement area (that does not include a public right of way such as a sidewalk or street) which the homeowner is responsible for maintaining, then a flat sign (but not an A-frame sign or one with flags) can be placed into that area, as long as it is removed promptly at the end of the open house time period.

The San Diego Municipal Code (located HERE) and local La Jolla ordinance(s) prohibit signage in the public right of way, and this is strictly enforced within the limits of Bird Rock.

A sign left unattended on public property may be considered abandoned (even if contact information for the sign owner is provided). BRCC is responsible for the La Jolla Boulevard areas that are part of the Bird Rock MAD, formally patrols the MAD areas, removes and discards all signs (whether realtor signs or other signs), and keeps track of offenders.

Bird Rock is proud to have a number of very professional and successful realtors who operate in the Bird Rock area and who are very successful while being considerate of community members and adhering to the regulations. Such realtors attribute success to a number of factors, but they do note that best use of advertising is one such factor. Posting open houses on online forums and social media, such as Craigslist and NextDoor, and advertising in local publications such as the la Jolla Light and the Bird Rock Newsletter seem to be particularly effective.

There is a realtor ‘Open House’ sign on the sidewalk outside or near my house, what can I do?

An A-frame sign left on the sidewalk is a potential safety hazard (for which the placer of the sign has personal liability) and is in violation of the City Municipal Code. While you have no obligation to do so, if the house in question is nearby, you might, as a courtesy, let the realtor there know that the sign was illegally placed in the event that the realtor is unaware of the San Diego Municipal Code Regulations and his or her responsibilities.

There is an ‘Open House’ A-frame sign on a La Jolla Boulevard roundabout. I am concerned about the hazard and distraction to traffic. What should I do?

Please report the sign to the BRCC at Any A-frame sign left in a public right of way can be an eyesore and is in violation of the San Diego Municipal Code. Such a sign placed on a sidewalk is a potential hazard and can impede pedestrians, especially our community members who are less mobile. A sign can also distract drivers and block important lines-of-sight and impede the progress of emergency responder vehicles. This is especially true along La Jolla Boulevard and at the roundabouts in particular.  The person who placed the illegal sign is personally liable for any damages that might result in the event of an accident.  It may be preferable to prevent such an accident by removing the sign, but only if this can be done in a safe manner.

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Bird Rock Elementary School (BRE)

How do I enroll my student?

Bird Rock Elementary School (BRE), located at 5371 La Jolla Hermosa Avenue, enrolls only neighborhood students and those who received a CHOICE acceptance letter from San Diego Unified School District (SDUSD) - see

To find your neighborhood school, please use the school finder at

Registration information is provided on the BRE website and early enrolment is highly recommended. Additional information can be found at

Where do I find out more information about the Bird Rock Elementary School?

The best source is the school website ( and links from there.

What is the Bird Rock Foundation, and how can I help?

The Bird Rock Foundation ( supports the education of children at the Bird Rock Elementary school (“BRE”) through fundraising, education, leadership, communication, and advocacy. The Bird Rock Foundation is comprised of a volunteer group of dedicated parents and community members who work together to promote and support various BRE activities. The Foundation always welcomes offers to help, in any capacity, and encourages you to contact the Bird Rock Foundation President through the Foundation website above.

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Is there a list of merchants? 

A current list of Bird Rock merchants is provided on the BRCC website at Bird Rock hosts several renowned stores, coffee shops, eateries, and professional businesses, with reputations that deservedly extend well beyond La Jolla.

Is there a Bird Rock merchants association? 

The BRCC is the official association for merchants. If you are a merchant, resident, or just shop or eat in Bird Rock, then join the BRCC as a member. Please go to to join.

As a Bird Rock resident, can I get special deals at any of the Bird Rock merchants? 

Merchants have a variety of specials throughout the year. The BRCC also organizes events throughout the year that serve to showcase particular types of businesses, and those businesses often offer special promotions during organized events and at other times of the year.

I have an idea for a new business in Bird Rock, whom should I contact? 

Please send an email to

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When are dogs allowed off-leash? 

Dogs are  only allowed off-leash on your own private property. Dogs must be restrained by a hand held leash (not longer that 6 feet in length) if walked or brought into public property, including public parks and spaces, or if walked onto other private property which is not the property of the dog owner. 

When can I let my dog off-leash in Calumet Park or the Bird Rock Joint Use Park? 

Dogs are never permitted to be off-leash at Calumet Park or Bird Rock Joint Use Park. There is an expensive fine if you are caught with your dog off-leash.There are consistent complaints from Bird Rock neighbors about inconsiderate dog owners who allow their dogs off-leash in Calumet Park. If you are a dog owner and you see another dog owner rudely allowing his or her dog to be off leash, please resist the temptation to do likewise. Your neighbors and the larger Bird Rock community will be grateful.

Are dogs allowed in restaurants, bars, merchant establishments, or coffee shops? 

Generally, service dogs are permitted, but other pets are not permitted.

Where can I let my dog pee or poop when in a public area? 

It is a public offence for any person to allow a dog in his or her custody to defecate or to urinate on any property other than that of the owner or person having control of the dog. Persons having control of a dog are required to restrain or control the animal so that it urinates or defecates only in the street gutters, and to immediately remove any feces to a proper receptacle.

Who provides the dog or animal waste bags located at some parks and in other locations in Bird Rock? 

Dog waste bags are provided at some parks for emergency situations. Dog owners or caregivers are expected to bring their own dog waste bags and to clean up after their animals. At some Parks, dog waste bags are supplied by the San Diego City Department of Parks and Recreation. There is not an unlimited supply, and these bags are for emergencies only. If you need an emergency bag, please take only one. In other areas of Bird Rock, dog waste bags are provided by the BRCC and the Bird Rock MAD for EMERGENCY USE ONLY. 

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Water is pooling by the La Jolla Blvd roundabout at Forward Street - will it be fixed?

The BRCC has reported the problem to the City for many years and continues to work with City Streets engineering to resolve the problem. Bird Rock residents can report street flooding using the City “Get It Done” App or by contacting the City Departments listed below:

Street Division
2781 Caminito Chollas, MS 44
San Diego, CA 92105

Transportation and Storm Water

To report a street or structure repair, call 619-527-7500 or the Storm Water Hotline at 619-235-1000

A sprinkler in one of the public areas is broken. What should I do?

Sprinklers in the Bird Rock Maintenance Assessment District (MAD) public areas are maintained by the MAD landscape contractor. Please email and provide a description of the location of the sprinkler problem. We will notify the MAD manager and landscape contractor to check on it.

I’m worried about mosquitoes breeding near us, what can I do?

Mosquito abatement and other potential disease vectors like rats, are handled by the County of San Diego, rather than the City of San Diego. For this type of problem, please contact San Diego County Vector Control if:
  • you have tried to control or eradicate mosquitoes and you are still having problems
  • mosquitoes are coming from a local standing body of water, lagoon, stream, riverbed or other large water source.
To report mosquito activity or breeding, please call (858) 694-2888, email, or use the online Vector Complaint Form located HERE.

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What is Neighborhood Watch? 

Neighborhood Watch is a volunteer program supported by the San Diego Police Department (SDPD) where neighbors look out for one and other and notify the police.

How does Neighborhood Watch work? 

Neighborhood Watch works by having a block captain on every block who communicated via email to the Neighborhood Watch police liaison, and the liaison communicates with the police to notify them of things happening in the community. Each block captain collects the residents’ info for an email distribution list and hosts a block gathering once a year.

What do I do if I see something suspicious?

Call 911 immediately if something suspicious is happening or if someone is or is imminent danger of being harmed. Call 619-531-2000 to report a crime after it has occurred.

How do I find out if there is a block captain on my block? 

Please email the BRCC at

How long has Neighborhood Watch been in existence? 

One of the country’s first Neighborhood Watch programs composed of neighborhood volunteers started in Bird Rock in 1976 following the tragic abduction and subsequent murder of a 9 year old child in Bird Rock. In 2004, the Neighborhood Watch Program became more active again and benefits from the support of the San Diego Police Department (SDPD). The BRCC designates a Bird Rock Neighborhood Watch coordinator to be the liaison with the San Diego Police Department.

Who is a solicitor and is door to door soliciting allowed?

“A solicitor is a person who goes from house to house, business to business, without an appointment, or to one house, street, sidewalk, alley, plaza, park, public place, by foot or vehicle, who sells or solicits for value of goods.  They may work for themselves or for a business (San Diego Municipal Code 33.1401).” The San Diego Municipal Code regulates solicitors.

According to the San Diego Police Department Permits and Licensing Unit, “All persons working as interviewers, solicitors, peddlers or vendors of merchandise, services, magazines, etc. are required to obtain a Police Registration Card. When operating, the card must be displayed on the front of the person, and they must exhibit the card to any peace officer upon demand (San Diego Municipal Code 33.1402).”

Solicitors, peddlers, interviewers, etc. are allowed to solicit only if they display a valid Police Registration Card and only between 9:00 a.m. and 8:00 p.m. except by appointment.

The Scouts (formerly called the Girl Scouts and Boy Scouts) are exempt from the permit requirement.

It is unlawful for any person to create any sound to attract attention or to engage in any activity as a solicitor if a “no solicitors” sign has been posted.

What does the Police Registration Card look like?

The registration card is issued by the City of San Diego and will contain the solicitor’s photo, fingerprint and other identifying information, as well as the City of San Diego symbol.

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I'd like to organize a community event, what should I do?

Please contact the BRCC at We are always delighted to work with community members interested in organizing or helping to organize an event for the Bird Rock community. 

Please consider attending a community meeting, held on the first Tuesday of each month (at a location that is posted on the website), where you can meet and discuss your event with other community members.

Where are the upcoming community events posted?

The Bird Rock community event calendar is posted at

I'd like to help contribute to or organize an event - whom should I contact?

Please contact to express interest in helping with community events.

Do I need a permit to hold a street party?

Yes, all events held on City property will require a permit from the City of San Diego. You can find more information on the city website at

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Why is Bird Rock so popular for trick-or-treaters? 

A recent Zillow survey ranked San Diego as the 14th best city in the nation for trick-or-treating and amongst residential neighborhoods in San Diego, Bird Rock is rated highly (La Jolla tops the Zillow San Diego list). Bird Rock’s popularity results from a number of factors, including security and safety, accessibility, housing density, and neighbor participation. 
Large crowds of families and young people are expected in the Bird Rock neighborhood and on our residential streets during Halloween early evening hours. Some older tweens and teens may stay out later than usual.

When should I plan to go trick-or-treating in Bird Rock?

The BRCC recommends trick-or-treating between 5:00 pm and 8:00 pm. Some merchants on La Jolla Boulevard may welcome trick-or-treaters earlier in the day, but residents generally do not expect trick-or-treaters before 5:00  pm. Trick-or-treating is discouraged after 8:00 pm.

What security will be present for Halloween?

The San Diego Police Department (SDPD) and the Bird Rock Community Council (along with the Bird Rock Neighborhood Watch Program) encourage you to have a safe and responsible Halloween. SDPD usually has a strong presence throughout Bird Rock with both uniformed and undercover officers. Our residents and neighborhood watch captains will be keeping a close eye out for problems.
Police will be enforcing all laws including the following:
  1. vandalism is prohibited and includes defacing property and damaging decorations and pumpkins;
  2. the consumption of alcohol is NOT permitted on public streets;
  3. the Social Host Ordinance holds responsible any adult who is hosting a gathering of 3 or more people where one or more minors are present and found to be consuming alcohol.

What precautions should I take to avoid any problems?

The BRCC recommends that your children participate in trick-or-treating only between 5 pm and 8 pm and that neighbors turn off porch lights at 8pm to signal that trick-or-treating hours are over and bring in pumpkins for safe-keeping. If you normally leave lights on past 8 pm or overnight, please remember to turn your lights back on before retiring for the evening.

During trick-or-treating, parents need to know where their children are at all times. It is recommended to:

  1. carry a flashlight and wear light colored, reflective clothing;
  2. walk in groups and report suspicious or illegal activity;
  3. inspect treats before consuming; and
  4. look out for vehicular traffic, particularly when crossing streets or driveways.

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I’d really like to help our community in some way - what can I do? 

Contact the BRCC at The BRCC establishes and supports sub-committees for particular issues or topics, and there are a number of informal ‘working groups’ that can benefit from additional community help. If there is an issue that might be important to our community, there may already be a corresponding working group.  If not, then we will be pleased to help establish one.

How can I join the BRCC board?

BRCC Board members and officials are elected by the BRCC membership. Elections are held annually in November. Please email for more details. 
Even if you are unable to commit to consideration for a formal board position, non-board members are always needed to help with various projects, committees, and working groups.

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